Boomplay signs up Sony Music Entertainment to its platform

African music streaming and download platform Boomplay and Sony Music Entertainment have announced plans to expand their footprint in Africa with a new partnership, reports BizCommunity. The milestone deal will deliver Sony Music Entertainment's catalogue to more than 60 million Africans. Phil Choi, Boomplay's director of content and strategy, said that Boomplay is delighted to partner with Sony Music Entertaniment and have their internationally recognised brand on board. He said that the partnership is a significant step for Boomplay in achieving its aim to develop the African music eco-system further.

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